DJ SUBEER

Entrepreneur • Musician • Humanitarian

About DJ Subeer

DJ Subeer

Zuhir Hersi

Dubai • Gothenburg • Hargeisa

Zuhir Hersi, known professionally as DJ Subeer, is a Somali–Swedish entrepreneur and musician, born in Burco, Togdheer. In 1990, at just 9 years old, he relocated to Sweden, where his passion for music began to flourish.

Starting from humble beginnings, DJ Subeer built his career by taking small jobs in local nightclubs and private events, gradually establishing a name and a network within the music industry. His dedication and consistency transformed a love for music into a powerful global brand.

Today, DJ Subeer is not only Somalia’s most recognized DJ but also one of the most respected Somali celebrities worldwide, having performed across all five continents and in over a hundred countries.

Beyond music, DJ Subeer is a thriving entrepreneur. He has successfully ventured into real estate, brand sponsorships, and various creative business initiatives. His journey reflects not only artistic talent but also strong leadership, vision, and an unwavering commitment to excellence.

From music to business, DJ Subeer continues to inspire as both a cultural icon and a visionary leader.

100+ Countries
20+ Years Career
5M+ Social Followers

Music Career

1997

Career Beginnings

DJ Subeer's interest in music started at a young age, taking small jobs in local nightclubs and private events.

2000s

International Recognition

Collaborated with international artists like Beenie Man, Capelton, and Mr. Vegas, gaining worldwide recognition.

2010s

Touring & Collaborations

Performed as opening act for US Hip-Hop artists like Lil Kim, Pharell, and Moob Deep. Toured with Somali legend artists.

2017

Retirement Concert

Held his retirement show marking 20 years as a DJ, with 3892 attendees from 16 different countries, making it the biggest Somali concert ever.

Notable Collaborations

International Artists
Beenie Man
Capelton
Mr. Vegas
Lil Kim
Pharell
Moob Deep
Somali Artists
Tubeec
Hassan Aden Samatar
Ahmed Ali Eegal
Sahra Ahmed
Maryan Mursal
Nasteeho Indho
Suldaan Seerar
Awale Aden
Swedish Artists
Ken Ring
Dogge Doggelito
Abidaz
Crossfire

Business Ventures

Subeer Real Estate

CEO & Founder

Real estate development and investments across Somaliland, Somalia, Ethiopia, Djibouti, and Nairobi.

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Subeer Travel & Tourism

CEO & Founder

Travel and tourism services catering to international clients exploring East Africa.

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Subeer Foundation

Founder

Humanitarian organization established in 2018 to support communities in need.

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Brand Partnerships & Ambassadorships

Air Djibouti
Mpesa
Influencio Sweden
Lanistar (UK)

Humanitarian Work

Humanitarian Work
2011

Afrikas Hopp (Africa's Hope)

Visited refugee camps in Dadaab, Hagardher, IFO Kenya.

2018

Subeer Foundation

Registered his own charitable organization.

2020

Islamic Relief Sweden

Served as ambassador alongside R&B superstar.

2021

Muslims of the World

Joined international influencer charity organization in Jimma, Ethiopia.

2023

SKT UK

Traveled to the Syrian border with international influences.

Social Advocacy

DJ Subeer is a vocal advocate against irregular migrations, speaking publicly on issues by advising young people considering Tahriib. He uses his influential platform to educate millions of fans and followers worldwide on topics including:

Women's Rights
Domestic Violence
Irregular Migration
Tribalism

Social Media

Contact

Get In Touch

Business Inquiries

Bookings & Business

For professional inquiries and booking requests

info@djsubeer.com

Press & Media

For interviews and media appearances

info@djsubeer.com

Foundation & Charity

For humanitarian and charity work

info@djsubeer.com

DJ Subeer's Autobiography

"My Story" - Coming Fall 2026

Pre-Order Now