Dubai • Gothenburg • Hargeisa
Zuhir Hersi, known professionally as DJ Subeer, is a Somali–Swedish entrepreneur and musician, born in Burco, Togdheer. In 1990, at just 9 years old, he relocated to Sweden, where his passion for music began to flourish.
Starting from humble beginnings, DJ Subeer built his career by taking small jobs in local nightclubs and private events, gradually establishing a name and a network within the music industry. His dedication and consistency transformed a love for music into a powerful global brand.
Today, DJ Subeer is not only Somalia’s most recognized DJ but also one of the most respected Somali celebrities worldwide, having performed across all five continents and in over a hundred countries.
Beyond music, DJ Subeer is a thriving entrepreneur. He has successfully ventured into real estate, brand sponsorships, and various creative business initiatives. His journey reflects not only artistic talent but also strong leadership, vision, and an unwavering commitment to excellence.
From music to business, DJ Subeer continues to inspire as both a cultural icon and a visionary leader.
DJ Subeer's interest in music started at a young age, taking small jobs in local nightclubs and private events.
Collaborated with international artists like Beenie Man, Capelton, and Mr. Vegas, gaining worldwide recognition.
Performed as opening act for US Hip-Hop artists like Lil Kim, Pharell, and Moob Deep. Toured with Somali legend artists.
Held his retirement show marking 20 years as a DJ, with 3892 attendees from 16 different countries, making it the biggest Somali concert ever.
CEO & Founder
Real estate development and investments across Somaliland, Somalia, Ethiopia, Djibouti, and Nairobi.
Learn MoreCEO & Founder
Travel and tourism services catering to international clients exploring East Africa.
Learn MoreFounder
Humanitarian organization established in 2018 to support communities in need.
Learn MoreVisited refugee camps in Dadaab, Hagardher, IFO Kenya.
Registered his own charitable organization.
Served as ambassador alongside R&B superstar.
Joined international influencer charity organization in Jimma, Ethiopia.
Traveled to the Syrian border with international influences.
DJ Subeer is a vocal advocate against irregular migrations, speaking publicly on issues by advising young people considering Tahriib. He uses his influential platform to educate millions of fans and followers worldwide on topics including:
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